San Carlos California – Avocados are well known for being a staple in many American households, but now avocado lovers can take their favorite ingredient with them digitally. The Chilean Avocado Importers Association (CAIA) has kicked off a fun and fresh digital campaign in advance of its peak US selling season. 

THE PACKER | by Vicky Boyd

Coming off of a strong 2013-14 season, Avocados from Chile is putting the final touches on a refreshed look to its brand, website, point-of-sale materials and communication pieces for the 2014-15 season.

THE PACKER | by Vicky Boyd

The sales are in the bag, whether the avocados are from Chile or another country.

Importers said they’ve seen continued retail growth in packaging multiple pieces of fruit together, although they said consumers still favor bulk offerings where they can pick out individual pieces.

“The mesh bag has been a growing thing, but I think it’s more because you see more of it at higher-end retailers,” said Allan Sanchez, hass category manager for J&C Tropicals, Miami.

No worries about packing these holiday decorations away when the season’s over – they’re gone by the end of the party! The basis of the easy-to-do wreath and tree is Chilean Hass Avocados, in season now because it’s summer down in Chile, where they grow top quality fruit (yes, the avocado is a fruit).

Avocados add great flavor and color to these centerpieces and also provide nearly 20 vitamins, minerals and phytonutrients (beneficial plant compounds). Avocados do have fat but theirs is monounsaturated and polyunsaturated and thus a good replacement for saturated fat.

THE PACKER | by Jim Offner

Chile no longer is the chief supplier of imported avocados to the U.S. market, but Chilean officials say there should be plenty of marketable volume beginning in early October.

“Chile will enter the market during the fall, with avocados from Chile available throughout the fall and winter and into spring,” said Karen Brux, managing director of the Chilean Fresh Fruit Association and director of the Chilean Avocado Importers Association, San Carlos, Calif.

THE PRODUCE NEWS | by Rand Green | August 13, 2014

The Hass Avocado Board in Irvine, CA, which represents growers and importers of Hass avocados in the U.S. market, continues, as it has for about the past two and a half years, to focus primarily on nutrition research and nutrition marketing “in a way that supports the category as a whole,” according to Emiliano Escobedo, executive director.

THE PRODUCE NEWS | by Rand Green | August 13, 2014

With the 2014 Chilean avocado season approaching, the Chilean Avocado Importers Association will be providing strong market support to drive avocado purchases at retail, according to Karen Brux, marketing director for CAI.

“Avocados from Chile are available throughout the fall and winter and into the early part of spring,” said Brux in a written statement to The Produce News. “We expect to see some small volumes enter the market in mid-late September, with promotable volumes available by late October.”  

WASHINGTON, D.C., February 13, 2012—The Chilean Avocado Importers Association (CAIA) today announced the winners of its third annual Culinary Student Recipe Contest, from among the nearly 100 entries received during the contest period, September 15 through December 15, 2011.