IN THE NEWS

Tostitos® Fiesta Bowl Sponsorship Highlights ?Integrated Campaign

 

WASHINGTON, D.C., January 30, 2012—The Chilean Avocado Importers Association (CAIA) is scoring big with retailers and consumers alike with its exciting football-themed blitz this season. The integrated campaign capitalizes on CAIA’s popular “Chilean Avocado Lovers Club” and supporting sponsorship of the Tostitos® Fiesta Bowl, through a Facebook contest, billboards, point of sale and a sweepstakes generating 10,000 consumer entries and counting.??

 

WASHINGTON, D.C., December 20, 2011—Celebrity chef and lifestyle expert Ingrid Hoffmann, host of “Delicioso” on Telefutura and “Simply Delicioso” on The Cooking Channel, and spokesperson for the Chilean Avocado Importers Association (CAIA), was recently the featured guest in a holiday-themed satellite media tour (SMT).

Favorites Like Mango Tomatillo Guacamole and Farmers’ Market Roasted Vegetable Salad in Avocado Bowls Featured

Interactive Photo Contest Began Labor Day and Offers
Weekly Opportunities to
 Win $50 All Season Long

APTOS, Calif. (Feb. 8, 2010) – The Chilean Avocado Importers Association (CAIA) made the perfect pass to more than 25,000 Boise State University and Texas Christian University fans along with several of CAIA’s VIP invited guests.  Through a partnering sponsorship with Fiesta Bowl, college football enthusiasts learned more about Hass avocados from Chile and tasted them first-hand at both Fiesta Bowl’s College Football’s Biggest Party (CFBP) and Stadium Club tailgate pre-game extravaganzas.

APTOS, Calif. (Jan. 6, 2010)--Entering the Chilean Avocado Lovers Club national random drawing gave Pueblo, Colo. resident Jennifer Smith the hottest ticket in town--two tickets and all-expenses-paid trip to the 2011 Tostitos BCS National Championship Game in Glendale, Ariz. This weekend, Smith will head to Arizona to see the most talked-about bowl game faceoff featuring the top two teams in the nation--the undefeated Auburn Tigers versus the undefeated Orgeon Ducks.

APTOS, Calif. (November 19, 2009) Thousands of registered dietitians from all dietetic specialties and all U.S. states learned about the benefits of monounsaturated fats, also know as "MUFAs', courtesy of the Chilean Avocado Importers Association (CAIA) at the American Dietetic Association's (ADA) conference last month.  The Food and Nutrition Conference and Expo (FNCE) hosted by ADA brought more than 9,000 dietitians and healthcare professionals to Denver for its annual conference.

Los Angeles Elementary Students and Families Honored During Game

APTOS, Calif. (November 16, 2009) – The Chilean Avocado Importers Association (CAIA) celebrated the world of soccer on October 10 during its American Youth Soccer Association (AYSO) Night with Club Deportivo Chivas USA at the Home Depot Center in Carson, Calif. 

No worries about packing these holiday decorations away when the season’s over – they’re gone by the end of the party! The basis of the easy-to-do wreath and tree is Chilean Hass Avocados, in season now because it’s summer down in Chile, where they grow top quality fruit (yes, the avocado is a fruit).

Avocados add great flavor and color to these centerpieces and also provide nearly 20 vitamins, minerals and phytonutrients (beneficial plant compounds). Avocados do have fat but theirs is monounsaturated and polyunsaturated and thus a good replacement for saturated fat.

Eat healthy. That’s a common resolution, and including more salads is a great, and filling, way to start. But those low- and non-fat dressings usually also qualify as low- and non- in flavor. Here’s a great way to add rich flavor and color to greens (or as a dip or sauce) – an easy blender dressing with just a few ingredients, starting with an avocado.